Matt Young Named President of UMG’s Bravado Merch Company

Matt Young Named President of UMG’s Bravado Merch Company

In his work at WMG, Young was a leading force in developing consumer engagement, marketing execution and revenue generation for the company’s artists. He brings over 20 years of industry experience in brand-building and artist services to UMG, with a focus on merchandising, e-commerce, retail, consumer product licensing, ticketing and customer relationship management.

Prior to WMG Young worked at Bandmerch, where he served as GM of the New York office and as head of retail and A&R. Before that, he served in roles at Blue Grape Merchandising and indie labels Bush League Records and Earache Records.

“I’m stoked to lead Bravado at this pivotal time and to build on the company’s reputation as the leader in our industry,” said Young in a statement. “Bravado is known for creating innovative new opportunities for artists to meaningfully connect with their fans, both directly, on tour and through some of the most prominent retailers in the world. With Richelle and her team, Bravado will work closely with our roster of artists, as well as UMG’s labels, territories and operating companies to take UMG’s direct-to-consumer and merchandise strategy to an even greater level of success.”

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