Harry Styles on Launching His Own Beauty Brand & Being ‘Afraid’ of One Direction Ending

Harry Styles on Launching His Own Beauty Brand & Being ‘Afraid’ of One Direction Ending

“I didn’t necessarily know who I was if I wasn’t in the band,” Styles tells ‘Dazed’ magazine for new cover story.

Harry Styles is taking the next natural step in his career: He’s dabbling in the beauty industry, much like his peers Ariana Grande, Billie Eilish and more. In an interview with Dazed magazine published on Monday (Nov. 15), the “Watermelon Sugar” singer opened up about his forthcoming beauty line, Pleasing, and also discussed his time in One Direction and how he’s grown since then.

While applying one of the products from the forthcoming line, titled the Pleasing Pen — an eye and lip serum that helps with tired-looking eyes — Styles revealed the idea for his beauty line will be kicking off with nail polishes.

“It’s starting with nail polish, because that was kind of the birth of what it was for,” the singer shared. “Me seeing a color on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish. I’ve always found that the moments in my life which have brought me the most joy are the small ones, whether it be, you know, the end of the night under the stars or a bite of food, or sitting with your friends thinking, ‘Oh, I’m never gonna forget this.’ It’s always those moments that I find have the longest-lasting effect on me, in terms of sparking something wonderful in me. I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”

General Lifestyle