Kelechi Amadi-Obi, Mai Atafo unveiled as brand influencers

An ultra-premium whisky brand, The Macallan has kicked off a new campaign tagged, The Macallan Mastery, to promote passion, excellence, craftsmanship and celebrate mastery.

The campaign announcement also served as the unveiling of the brand’s influencers— veteran photographer, Kelechi Amadi-Obi, and fashion entrepreneur, Mai Atafo.

Speaking on what makes the whisky brand unique, the company’s lead brand ambassador, Motunrayo Abiona, stated that it had garnered a global reputation as one of the world’s most luxurious spirit brands as a result of its dedication to mastery and craftsmanship, while consistently achieving excellence without compromising quality. According to her, the brand had garnered several accolades since its inception in 1824.

On what influenced the choice of Amadi-Obi and Atafo as the brand’s influencers, Abiona said, “We are delighted to have both influencer icons on board. They are both exceptional talents in the Nigerian creative industry, who have displayed the highest level of mastery and passion for what they do, and that makes them ideal for the Macallan brand. We are so excited to launch these partnerships and are looking forward to exploring our mastery and creativity together.”

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