ViacomCBS, Twitter Strike Deal for Digital Content Around Live Events

ViacomCBS, Twitter Strike Deal for Digital Content Around Live Events

The two companies previously partnered on content for this year’s MTV Video Music Awards and BET Awards.

ViacomCBS and Twitter are entering into a multiyear global agreement for digital content tied to live events, popular shows and franchises from ViacomCBS’ brands, including CBS, Comedy Central, MTV, Nickelodeon and Paramount.

As part of the partnership, Paramount+ will host three Twitter watch parties for the streamer’s original series, while tentpole programs will use Twitter’s marketing support and take advantage of the social platform’s brand sponsorship sales rights.

“Twitter is the digital water cooler for trending topics and fandom worldwide, and we’re excited to provide front-row access to innovative digital content experiences and culture-defining moments across the best of entertainment, news and sports for Twitter users everywhere,” said Andrea Wolinetz, ViacomCBS’ svp distribution and business development for streaming and social platforms.

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